According to a press release, the MRP of the machines varies between Rs 10,000 to Rs 2,50,000 and will be retailed through exclusive and non-exclusive stores in metros like Ahmedabad, Delhi, Mumbai, Bangalore, Chennai and Hyderabad.

The release also says that the health equipment workout machines are known for their state of the art technology and cater to home usage/noncommercial segment. The products launched will be an exclusive line, which caters to a niche category target audience having a variety in its range of products.

The product line belongs to a high-end quality segment clearly distinguishing it from the other existing brands, both domestic and international, substantiating their popularity and demand.

Specialising in health equipments with an international presence and recognition, the Sunrise range broadly covers a line in treadmills, multi-gyms, bikes and cross-trainers. The US brands being introduced in the Indian markets are Nordictrack treadmills, Proform exercise bikes, treadmills and 650 Cardio Cross Trainers, Weslo treadmills, Weider multi bench and multi-gym.

Kettler, a leading 50 year old German brand having a range to offer in treadmills, bikes, multi-gyms, inclined benches and rowing machines, will also be launched in India.

Some of the models brought in for the domestic markets are Atlantis and Boston treadmills, Corsa and Golfe bikes, Variant, Coach and Favorit rowing machines, basic-multi-gym, Apollo-inclined bench, massager-vibratory belt.