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An official release informs that the range, consisting of rings,
pendants, earrings, bracelets, neckwear, bangles and designer wear,
designed to appeal to Indian women, is sure to make a fashion statement.
To mark the launch, Laxmi Diamond Group organised a fashion show
Reach out to the Stars which had models Anand, Mehr Basin,
Indrani Das Gupta, Ayesha and Sampada displaying the range of jewellery.
Gajera said, "“Cygnus is the culmination of our 30 years experience
in the diamond industry. Each piece of the Cygnus range is exquisitely
crafted and designed to appeal to the contemporary Indian woman.
What would also make this collection irresistible is the great value
for money proposition of the brand.”
The release adds that the Cygnus brand of unique and authentically
certified jewellery has been crafted in 18 karat gold and uses the
finest diamonds, polished in state-of-the-art facilities.
The range, priced between Rs 1,000 and Rs 30, 000 will be originally
marketed through lifestyle stores, traditional jewellers and exclusive
franchise outlets.
Cygnus claims to offer a range for everyone – from new born babies
to brides – and for every occasion. It primarily targets women in
the age group of 18-30. The range also offers a variety of gift
options that are hard to choose from.
Cygnus CEO Shekhar Wadke said, “We have endeavoured to present
to the highly-spirited, energetic women of today a range of fine
diamond jewellery that is a blend of style, design and functionality.
In other words, it is a range suitable for all and every occasion."
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