The account is said to be worth Rs 20 million. The agency will handle all advertising and marketing events for all the five magazines of EFY – Electronics For You, Linux For You, EPOWER, Facts For You and IT.

The agency head Sandeep Kapoor was quoted in a company release, as saying, “All our success is a direct result of our absolute faith in our creative and servicing team. We give them enough freedom to go ahead and make it happen for us!”

Through the alliance, the EFY Group seeks to tab more of the electronics readership, with major chunk of concentration on the fast emerging programming language Linux.

It is also looking to consolidate its position as the leader in electronics information monthly. The million dollar creative idea, which won Promodome the pitch is expected to hit the market in both print and electronic media.

The account was won in a competitive pitch including Arms Communication and Group Advertising.