 Srinivas
is yet to decide on his new assignment and is expected to join a new
company only towards the end of November or early December.
“I have been thinking on this for quite some time. When offers
came along, I decided to quit. My nature is such that I like challenges
and I feel, with things progressing smoothly here, it’s time
to move on. It was great working with Sam (Balsara) and others.
It proved to be a rich and rewarding experience,” said Srinivas.
On his plans for the future, Srinivas added, “I have got offers
both from India and abroad, and these are from media industry and
outside it as well. I am taking a two-month break and will decide
during this break.”
Srinivas, who joined Madison in mid-1998 in Mumbai, moved to Delhi
in early 1999 when the agency split into two operating units and
he was given charge of the non-Mumbai clients.
“My most memorable win here was clinching Coca Cola buying
and planning assignment. Other highpoints were setting up of Delhi
followed by the Bangalore office. Also recruiting some of the best
talents in the country and retaining them was quite satisfying,
too.” Srinivas adds.
During his tenure, Madison added clients such as Coca Cola, Perfetti
in 2000, Domino's in 2001, ABN Amro Bank, Somany group and Ozone
Ayurvedics in 2002. “During the same period, we picked up BPL,
Nissin Foods and IFB appliances in our Bangalore branch,” says
Srinivas.
Srinivas started his career in media in 1993 when he joined Lintas
after completing his MBA from XLRI, Jamshedpur. After a year, he
left Lintas for HTA, where he got an opportunity to be a part of
Fulcrum and from there, he joined Madison.
Also read:
"Most clients
and media professionals fear to take the 'innovative' route. There
is hardly any risk taking" - CVL Srinivas
"Media innovations
have become an expected deliverable from any media agency"
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