HOME | Free Newsletters | Email Story | Print Story | Comment on Story
 
Indiantelevision.com's Media, Advertising & Marketing Watch
 
Tissot's T-Touch placement in Lara Croft film sequel
 
Indiantelevision.com Team
(10 September 2003 2:00 pm)
 
MUMBAI: Swatch group company Tissot has conducted an in-film placement for its T-Touch watch in the recently released Angelina Jolie starrer - Lara Croft Tomb Raider: Cradle of Life.
 
 
A press release says that the Tissot’s innovative touch-screen technology watch model T-Touch watch sported by Jolie - who plays the character of Lara Croft in the film - has charmed critics with its hot looks, sleek style and utterly cool performance. In terms of design, the T-Touch claims to be a sensuous, harmonious, elegant and avant-garde timepiece. The release adds that the T-Touch can appeal equally well to adventurers of the great outdoors needing a precision instrument; or an object of desire for "fashion-conscious city-dwellers wishing to remain ahead of their own time."

The release says that Tissot’s T-Touch was selected by Paramount Pictures to make its big screen debut. The release adds that T-Touch’s multiple functions made it a natural choice for this action packed film. By simply touching the crystal, the wearer can activate an altimeter, barometer, thermometer, compass, chronograph and alarm.

Swatch Group India country manager G Kannan was quoted as saying: "In this age of advanced technology, the T-touch is an ''intelligent'' watch which is a must have accessory for the discerning customer, who is tuned into the world of technological gizmos to complement his lifestyle."

Priced at Rs 27,500, the T-Touch has a stainless steel case and bracelet that speak of robustness, a sporty nature, and a dial that gives it a resolutely trendy look.

 
Go to Top
Click for here more MAM Stories
 
Also Read: Headlines | CAS News | MAM Stories | Tube Talk | Technology Update | Perspectives
 
HOME | Free Newsletters | Email Story | Print Story | Comment on Story
 
 
 
 
 
 
 

Contact Us | Feedback | About Indiantelevision | Disclaimer
© 2001- 2005 Indian Television Dot Com Pvt Ltd. All Rights Reserved.