| The global media communications specialist is looking
to reinforce its commitment to providing clients with a holistic communications
service. Building on the success of its UK operation, MEC claims to
have accelerated the growth of the sponsorship business with the newly
christened division.
Specialising in strategy, negotiation, management and activation
across all forms of sponsorship, MEC:Sponsorship which was formerly
known as Total Sponsorship will work in partnership with MEC to
deliver insightful and innovative solutions for new and existing
clients worldwide.
MEC:Sponsorship managing director Jeremy Clark said, "In the past
two years, we have doubled the size of the team in the UK as a result
of the changing media environment and increasing demands from clients
for sponsorship expertise. We hope that this re-branding will help
to stimulate additional interest among clients for an independent
sponsorship consultancy service that is wholly focused on maximising
the return on their sponsorship investment."
MEC UK chairman Rob Norman added, "Our sponsorship division has
clearly demonstrated its ability to add value to our clients. It
is a live symbol of our group's commitment to communications planning
and implementation. The brand change from Total Sponsorship to MEC:Sponsorship
will enable more MEC clients to take advantage of the services that
are on offer.'
MEC:Sponsorship recently created Norwich Union's Do the right
thing campaign, using its sponsorship of UK Athletics as a platform
to assess and address the decline in physical activity among children
across the UK. The company also runs Visa's Olympic leverage programme
across Europe. In addition it has managed broadcast sponsorships
for Sony Ericsson and Schwarzkopf.
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