The first
ad in the campaign breaks with a 35-seconder and is centered around
the most popular cricketing icon of the country - Sachin Tendulkar
with two top Bollywood heartthrobs - Fardeen Khan and Kareena Kapoor.
Conceptualised by Pepsi's ad agency JWT, the ad has been directed
by ad man Sunhill Sippy.
Pepsi Foods Pvt. Ltd. Executive Director (Marketing) Shashi Kalathil
said, "Its wonderful to see Sachin and two of our hottest stars
finding a perfectly chilled Pepsi completely irresistible, even
if it is not their own. The new commercial seeks to combine imagery
from the successful "What's there" summer campaign with
a more topical cricketing angle very much in the "Yeh Dil Maange
More" brand construct.
Pepsi's new ad campaign comes close on the heels of a highly successful
"episodic" summer campaign, which featured Kareena Kapoor,
Preity Zinta, Saif Ali Khan and Fardeen Khan. The campaign was a
runaway success and scored phenomenally.
An official release says that the new festive season campaign shot
inside a lift has the three stars eyeing a chilled Pepsi on a waiter's
tray when luckily for someone the lights in the lift go off for
a second. The suspense reaches its peak when the lights come on
and a stunned waiter is left with an empty Pepsi bottle on his tray.
It remains to be seen which of the three get their hands on the
Pepsi in the end.
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