| The Mountain View, California based search company
said that along with its new country-specific site in Spain, Google.es,
it also opened an advertising-sales office in Madrid to cater to marketers
in that region. The company now operates in 21 countries.
 According
to a CNET News report, Google said that it has signed 150,000 active
monthly advertisers in part because of its growing good name in
Web search around the world and in part because of the attractive
return on investment it offers to the advertisers.
"Google has been interested from day one in trying to serve
the world's information to users. We're now starting to serve the
world's advertisers," said Google vice president advertising
Tim Armstrong.
Google's advertiser milestone eclipses the latest number from archival
Overture Services, which Yahoo plans to acquire for $1.7 billion.
In its financial report from July, Overture claimed 95,000 advertisers,
inching closer to Google's 100,000 figure from July. The numbers
race is just one area of fierce competition from the two companies,
which both sell Web and commercial search services to Net operators
globally, said the report.
In another example of the rivalry, Google entered in Spain one
week after Overture set up shop in the country. Google launched
a Web site and office in Spain with several major partners that
display its Web ads. Those include Ya.com and Lycos Europe.
In addition, the company said that a version of its Google toolbar
is now available for use in Spain.
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