 Speaking
about her appointment Balsara says, "Ever since Veena joined
us to lead Madison PR three years ago, as Chief Operating Officer,
our customer delight levels have gone up tremendously, which in turn
has led to clients assigning more businesses to Madison PR. In addition,
an aggressive business development strategy has resulted in a spate
of new client acquisitions."
Prior to her appointment stint at Madison worked with Tata Infomedia's
creative agency, Design Shop India Limited as director and CEO.
She has also worked at Prima Communications Ltd, the image management
agency of Pressman Advertising, as the president, says a company
release.
Besides the official duties, Gidwani is also the Western Indian
coordinator of Public Relations Consultants Association of India
and lectures regularly at colleges like Narsee Monjee and Xavier
Institute of Communications and Symbiosis Institute of Communications
Pune.
A part of the Rs 55 billion Madison Communications group, Madison
PR has specialized units in creative, media, outdoor, rural and
merchandising apart from public relations.
At present, Madison Public Relations' clientele include Procter
and Gamble (corporate and brands0, Sify, Café Coffee Day,
Dr Batra's Positive Health Clinics, ACC, JB Chemicals and Pharmaceuticals,
Indo Nissin, and TBZ.
Reacting to her appointment Ms. Veena Gidwani said, "Our growth
has been due to the efforts of the entire Madison PR team and we
are fortunate to service clients across industries. My efforts will
now be to grow the business further in newer industries with creative
PR campaigns that deliver outstanding results."
Amongst the clients serviced by Gidwani are Quantas Airways, Crompton
Greaves, Dr Reddy's Laboratories, Blue Star, Blue Star Infotech,
J K Helene Curtis, Unichem Laboratories, Isibars, London Stock Exchange
and Siemens.
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