| Winners of the Pepsi contest "Join
the Huddle" will get an opportunity to meet and greet Indian
cricketers Rahul Dravid and Mohammad Kaif. The contest is centered
on the tri-nation ODI series involving India, Australia and New Zealand,
to be held in India and the match with Australia begins in a day-night
match in Mumbai on 1 November.
According to the company release, consumers are required to come
up with a brilliant slogan/caption to the famous photograph of Pepsi's
Men in Blue in a huddle in the middle of the cricket ground. The
complete entries will have to be drop in the collection boxes place
in the locations. The contest forms are available at nearly 15 key
Pepsi outlets across the city.
Pepsi has also launched phone-in consumer promotion in association
with a FM radio channel, the winners of which will also get to meet
and greet the two cricket stars. Besides, the contest is also being
widely advertised in a leading newspaper. The contest will pick
up around 30 entries with the best captions. Besides the lucky 30,
who get to greet and meet Rahul Dravid and Mohammad Kaif at a city
hotel on 31 October, a few others stand a chance of winning complementary
passes to the India-Australia match.
Says Pepsi Head of operations (Western region) Satendra Agarwal,
"Pepsi has been a pioneer in bringing fans closer to celebrities.
Pepsi's 'Join the Huddle' contest is yet another opportunity for
fans in Mumbai to meet their favourite cricketers."
|
