According to Madison Communications chairman and managing director Sam Balsara, "The new designation more accurately reflects the role and responsibility that Punitha has performed in the last year. Punitha has a proven track record of winning and managing large businesses, as also attracting and retaining the best media talent in the country."

Following the COO (North & South) CVL Srinivas' resignation, Balsara announced the promotion of Ajit Varghese as general manager Mumbai and Basabdutta Choudhary as General Manager Delhi. While Varghese will be handling Coca-Cola and also managing the Bangalore office, Choudhary will handle a group of accounts like Perfetti, and ABN AMRO among others, says a company release.

Speaking about the change in the designation, Balsara says, "Whilst we are sorry to see Srini move on, his departure presents an opportunity to give greater responsibility to younger people within the system and reward them for their contribution. Madison has always carefully selected young people and groomed them to rise into enviable positions."

Another addition in the position changes is that of Neel Kamal Sharma, who had been promoted to the position of general manager. Sharma had joined Madison Media in November 1997 and since then has been responsible for handling Procter & Gamble. Madison Media has also announced the elevation of Harsha Joshi as vice-president, buying.

Ranked by the Economic Times - Brand Equity as the second most admired agency for both media planning and media buying, Madison handles media for Coca-Cola, Procter & Gamble and Godrej. Besides the change in the positions, Madison also has change in address. The company is now functioning from a new office on the Western Express Highway at Andheri, a suburb in Mumbai.