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RapiAd enables advertisers to create, preview and submit a new
interactive TV advertisement in less than an hour. The service can
be accessed from a normal desktop making the process simple and
intuitive.
RapiAd significantly cuts production time and enables the advertiser
to deploy ads on multiple broadcasters on the BSkyB digital satellite
platform, and in time on other platforms.
An official release informs that agencies have already tried the
NDS RapiAd service. The release quoted head of interactive TV at
Media agency OMD UK Toby Hack as saying, "We have been trying NDS
RapiAd for some time and found it to be highly intuitive. NDS RapiAd
makes it quick and easy to create iTV ad campaigns and helps us
focus on creating successful campaigns. We don't have to think about
the technology, we can just get on with it."
The NDS RapiAd service has also been accredited by Sky Interactive
as part of their recently launched WTVML advertising template strategy,
the release adds.
NDS director, Interactive TV Solutions Rahul Chakkara was quoted
as saying, "The increasing volume of iAds on Sky shows that the
interactive TV advertising segment is gaining traction in the UK.
NDS RapiAd provides a significant leap forward, taking away the
pain of creating interactive TV advertisements. NDS RapiAd service
is built on a very simple idea - make it simple and easy. This allows
advertisers to be more creative and productive."
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