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Kidman will be featured in all advertising for No 5, on a global
basis from next year. She was chosen because she represents a unique
standard of elegance and embodies the spirit and modernity of the
brand.
Kidman will star in a TV commercial and print campaign for the
iconic fragrance brand. Chanel's artistic director Jacques Helleu,
who has the worldwide responsibility for the No 5 advertising campaigns,
has asked film maker Baz Luhrmann who directed Kidman in Moulin
Rouge to conceive, direct and produce the campaign for Chanel.
Created in 1921, Chanel No 5 was revolutionary for its unique composition,
contemporary bottle design and, of course, name. Chanel No 5 is
a striking blend of jasmine, rose, ylang-ylang, patchouli and iris,
gentled with amber and a sparkling aldehydic top note. Eternally
modern and elegant, it claims to have become the world's most famous
and classic fragrance - and one of the best-selling fragrances of
all time.
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