|
A company release quotes Adidas (South East Asia) MD Tarun Kunzru
as saying in a launch function on Thursday (23 October), "Golf
is the fastest growing urban sport in India. This country has its
own golf tour and Indian golfers are rapidly emerging as leaders
on various international tours as well. In fact, India is proving
to be an emerging golf powerhouse in Asia."
TaylorMade-adidas Golf (TMaG) is a division of Adidas India. TMaG
equipment is innovative and features the latest technology in the
form of RAC irons (Relative Ampitude Coefficient) and enhanced COR
(trampoline effect) which gives more distance, the release states.
The pricing of TMaG products will be in line with the largest golf
market in the world, the USA, the release says. This will allow
Indian golfers the opportunity to purchase top quality equipment
at international prices.
Commenting on the brand's entry into India, Adidas COO Harish Doraiswamy
says, "The golf market in India is growing at a very fast pace
and we are glad to launch TaylorMade in India at this point in time.
We are very confident of our product superiority and aim to grab
50 per cent of the premium market within the first year."
Th release says, TMaG is committed to developing golf in India,
and is one of the official sponsors of the Indian PGA tour. When
the tour visits select cities across India, golfers will have the
opportunity to be part of the TaylorMade Demo Day experience, where
they will be able to try out various TaylorMade clubs."
TaylorMade golf equipment and Adidas golf footwear and apparel
are available throughout India, through exclusive Adidas stores
as well as select golf retailers.
|
