Cutitta will be responsible for day-to-day management aspects of IAA and will report directly to the association's world president and executive committee.

In detail, his responsibilities will include aspects of membership retention and development, professional development, freedom of commercial speech initiatives, university accreditation programmes, awards programmes, and alliances.

Before this, Cutitta served as corporate senior vice president at International Data Group (IDG) where he was responsible for building global programmes and alliances across IDG's 300 publications, 51 research offices and 168 expo and conference organizations in over 70 countries.

As an IAA corporate member, Cutitta also served as the association's vice president-Communications and Vision for the past three years.

A company release quoted Cutitta as saying, "It is an incredible honor to be selected to lead the IAA and its prestigious membership base. I look forward to upholding the strong traditions of the organization while assuring it mirrors the latest trends and best practices that our constituents need to grow professionally in this very dynamic industry."