Indiantelevision.com's Media, Advertising & Marketing Watch for the month of May 2003
 
* Universal McCann MD to assume charge of Cable Advertising Bureau
(30 May 2003 )
* Gillette,Virgin Atlantic offer trip to Wimbledon
(30 May 2003 )
* CBS backtracks on agreement with PETA for anti-fur ad
(29 May 2003 )
* WPP's Broadmind Ent to acquire new film for TV channels
(29 May 2003 )
* Triton to handle account of Honda's 1st full-size scooter
(29 May 2003 )
* HLL launches 'Taj Mahal Sabse Khaas Contest'
(28 May 2003 )
* 7UP launches second phase of Fido’s re-entry strategy
(28 May 2003 )
* Triton to work on Amorettos Juice Café ad account
(27 May 2003 )
* MRUC's Roda Mehta issues rejoinder defending IRS 2002
(27 May 2003 )
* Tetra Pak unveils consumer awareness campaign
(27 May 2003 )
* Mumbai-based agent Happenings picks up new programmes on DD
(27 May 2003 )
* Frog Books publishes 'The Rape of News'
(26 May 2003 )
* Miramax seeks largest-ever in-film placement deal in excess of $35m
(26 May 2003 )
* Scope of multimedia discussed at NIIT seminar
(26 May 2003 )
* Dabur's TVC highlights benefits of juice drinks
(26 May 2003 )
* Mobile marketing has higher brand recall than online, TV
(26 May 2003 )
* Euro RSCG Worldwide honoured at 2003 Clio Awards
(26 May 2003 )
* OgilvyOne, UniWorld to launch American Red Cross campaign
(24 May 2003 )
* Shailesh Velande likely to replace Divya Radhakrishnan at Optimedia
(24 May 2003 )
* Unilever's Axe Deodorant recognised for creative marketing
(23 May 2003 )
* Latest 'Harry Potter' book fastest ever seller: Amazon
(23 May 2003 )
* The World Sponsorship Monitor is re-launched
(23 May 2003 )
* ITV plans to increase mobile interactivity for dramas and soaps
(22 May 2003 )
* Yahoo launches anti-spam advertising campaign
(22 May 2003 )
* Car owners in Delhi, Kolkata listening to more radio: IMRB survey
(22 May 2003 )
* Starcom India wins Columbia Tristar, Sony Music accounts
(21 May 2003 )
* Titanium Lion award added to 2003 Cannes Lions ad fest
(21 May 2003 )
* Pepsi commercial premieres on Yahoo! India homepage
(21 May 2003 )
* BBC World Service's first education HIV/Aids campaign
(20 May 2003 )
* Coca-Cola India launches ad campaigns for 'Sunfill Home Maker' offer
(20 May 2003 )
* Net advertising exceeds cinema ad spends in the UK: IAB report
(19 May 2003 )
* IRDA to launch consumer awareness ad campaign
(19 May 2003 )
* Reader's Digest's first ad campaign in 10 years - 'Get Involved'
(19 May 2003 )
* Eyeblaster adds banner formats, features to rich media platform
(19 May 2003 )
* SARS hits Singapore ad industry; overall ad spend drops by 9%
(17 May 2003 )
* US ad agencies, MSOs explore possibilities in addressable advertising
(17 May 2003 )
* Jayesh Ravindranath joins Triton as executive director
(16 May 2003 )
* Internet ads increase purchase likelihood by 80%: Lightningcast study
(16 May 2003 )
* P&G-MAA TV Shiksha contest has a winner
(16 May 2003 )
* Vyas Giannetti Creative wins new biz worth Rs 30 million
(16 May 2003 )
* BBC introduces 'Top Gear' magazine for car crazy kids
(16 May 2003 )
* Broadcasters, agencies in the US gear up for airtime auctions
(16 May 2003 )
* Q1 ad spend in the US up by a lack lustre 1.5 per cent
(16 May 2003 )
* Leo Entertainment bags Varma Corporation's forthcoming projects
(15 May 2003 )
* Eros International presents 'Armaan' at Cannes Film Festival
(15 May 2003 )
* Taylor Nelson Sofres plc acquires NFO WorldGroup
(15 May 2003 )
* Sterling Media to launch Kaizad Gustad's 'Boom' in UK
(14 May 2003 )
* CNN teams with Time, Fortune, Malaysia Airlines for contest
(14 May 2003 )
* Shaw Wallace starts inaugural Royal Challenge Student Fashion awards
(13 May 2003 )
* Ann Fudge replaces Dolan as Y&R chairman-CEO
(13 May 2003 )
* The Mediaedge bags Tata Engineering AOR account
(13 May 2003 )
* 9-year old Akhilesh will be the 1st 'Toonstar' to act with Scooby-Doo
(13 May 2003 )
* Miyagawa to assume charge of Hakuhodo DY Holdings in October
(12 May 2003 )
* Pakistan I&B minister urges ad agencies to prop up country's image
(12 May 2003 )
* TV commercials dying a natural death in Germany: Mercer study
(12 May 2003 )
* Zee Music launches 'Club nights' in the UK to promote its fare
(10 May 2003 )
* TOI to sell square centimetres from Monday
(10 May 2003 )
* First free online press release dissemination site launched in India
(10 May 2003 )
* Names of media agencies pitching for Cadbury account revealed
(9 May 2003 )
* Interpublic group first quarter results disappoint analysts
(9 May 2003 )
* Survivor once again teams up Pediatric AIDS foundation
(9 May 2003 )
* Zee Music seeks to build brand in UK with club activity
(9 May 2003 )
* DoubleClick's enhanced ad mgt. solution for online publishers
(9 May 2003 )
* IIFA Charity Cricket Match to be held in South Africa
(8 May 2003 )
* JWT, KSA Technopak to promote seal of cotton in India
(8 May 2003 )
* TV actresses join Aishwarya Rai for Nakshatra launch
(8 May 2003 )
* Pepsi to unveil summer campaign tonight
(8 May 2003 )
* GuinnessUDV launches Smirnoff Twist in Mumbai
(7 May 2003 )
* Lisa Brown to lead AOL's interactive mkting division
(7 May 2003 )
* Nielsen provides film studios with intelligence on TVCs
(7 May 2003 )
* TNS expands brand and advertising division
(7 May 2003 )
* Tata Coffee wins 11 awards at SCAA's annual convention
(6 May 2003 )
* Online could deliver TV advertising: Starcom CEO Klues
(6 May 2003 )
* Gillette partners WB network for social cause marketing
(6 May 2003 )
* Select Direct to offer DM tools for building industry
(6 May 2003 )
* TV coverage beat US print media during US-Iraq conflict
(5 May 2003 )
* MICA course on public relations to start from 15 July
(5 May 2003 )
* Omnicom acquires branding firm Siegelgale
(3 May 2003 )
* Indian advertising legend Larry Grant passes away
(3 May 2003 )
* Ad Club Bombay's Cannes scholarship test on 3 May
(2 May 2003 )
* Dentsu teams up with Toyota, Sony for Mediarag
(2 May 2003 )
* Cordiant reports pre-tax losses of $365m for 2002
(2 May 2003 )
* McCann's new US divison Tag to focus on young-adults
(2 May 2003 )
See archives for the month of:
* APRIL 2003
* MARCH 2003
* FEBRUARY 2003
* JANUARY 2003
Click below for the archives of past years:
* Archives of Media, Advertising & Marketing Watch for the year 2002
* Archives of Media, Advertising & Marketing Watch Interviews
* Archives of Media, Advertising & Marketing Watch Special Report

 
 

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