MUMBAI: Over the years Taj Mahal Tea has managed to catch one's attention with the catchphrase Wah Taj! Its campaign involving tabla player Zakir Hussain was a resounding success. Now Taj Mahal has announced the Taj Mahal Sabse Khaas Contest.

An official release informs that the Sabse Khaas Contest rewards consumers of Taj Mahal in a variety of ways - redemption coupons, tea sets and grand prizes to winners in every city. The consumer after buying a packet of Taj Mahal Tea needs to answer the question what makes Taj sabse khaas? and drop off the answer sheet at select retail outlets. Winners will be rewarded at every retail outlet, which will give away one tea set. And a grand prize winner in every city walks away with diamond jewellery worth Rs 80,000..

Besides these prizes, every purchase entitles the consumer to gift coupons that can be redeemed for discounts on a variety of products. The key draw of the contest is its innovative structure. With prizes being given out at the retail level and mega prizes at the city level, the chances for consumers to win are higher.

Hindustan Lever Ltd. Vineet Taneja general manager marketing - beverages said:“What Taj Mahal Tea has consistently offered to connoisseurs is a quality tea drinking experience. It has firmly entrenched itself as the most special tea in the minds of millions of consumers. With this innovative contest, Taj Mahal Tea aims to reward consumers across the nation.”