AHMEDABAD: MICA (Mudra Institute of Communications, Ahmedabad) has announced a career development programme in emerging areas of communications - public relations and events management. The course will commence from 15 July 2003 and will cost Rs 150,000 ($4,000).

A press release adds that the main objective of the programme is to develop students into high calibre professionals in public relations and event management for careers in Public relations, corporate communications, event management and marketing communications functions.

The programme is a nine-month, full-time residential one leading to a post-graduate certificate in public relations and event management.

The MICA release says that the programme has been designed in collaboration with eminent professionals in the industry. This programme will hence provide a unique blend of academic prowess of MICA and practical rigour of industry, it says.

The release adds that the educational learning process involves advanced training in theory and applications in public relations and event management. The programme combines disciplines of business management and communications and focuses on management of public relations and events.

The release also adds that students with a three years bachelor degree or an equivalent qualification in any discipline are eligible to apply. Application forms will be screened and short-listed and candidates will be called for written test and personal interview for final selection.

The course content and the broad areas of the study would be:
· Marketing and marketing communication
· Mass communications and media
· Corporate reputation management
· Public relations strategies, tools and campaigns
· Event management - ideation to execution

The total number of seats are restricted to 30. The students will also undergo a eight-week on the job training.