NEW DELHI: Publicis Groupe-owned Starcom India has won the media planning and buying business of Columbia Tristar Films and Sony Music Entertainment.

According to reports from the Asia Pacific region, besides India, Starcom has also won the Sony group business for markets such as Australia, Singapore and Korea.

The media business of Columbia Tristar Films and Sony Music will be handled by Starcom Mumbai office. Prior to these two wins, Starcom had won the Sony Electronics business, which is being handled by agency’s Delhi office. The billings details were not disclosed.

“Starcom has won several Sony group businesses in India. These include Sony India (audio, video products), Columbia Tristar Films and Sony Music Entertainment. Regarding the joint venture companies such as Sony Ericsson, they do not participate in the consolidated ad media buying for the time being. The media consolidation in India is part of Sony's overall global initiative to consolidate media buying in each region,” said Starcom managing director (west and south) Ravi Kiran.

Though there was no information from Starcom on the Indian assignment, media reports indicate that the client is not only looking for advertising efficiency and effectiveness but also enhancing group synergies among the Sony group companies in the Asia Pacific region.