|
MUMBAI: Coca-Cola India has launched a promotional campaign for
its 'Sunfill Home Maker' offer .
The
offer which is open for over a two-month period across the country,
is being promoted through a 20-second TV commercial that portrays
individual members of a family, each in problematic situation, being
helped by the lady of the house and Sunfill.
Interestingly, Sunfill's position as the brand that continues to
bring moments of joy to the entire family has been reinforced with
a new theme ad called Skooty( currently being aired on all
national channels).
The ad shows how Sunfill helps the housewife turnaround a tricky
family situation into a happy occasion for all involved. The ad
portrays an everyday situation tackled by the lady of the house
in a creative manner, all displayed with a great sense of humor
in the interactions between the mom, dad and the child. Both the
commercials have been created by McCann Erickson .
According to the release, to avail the offer, consumers need to
buy a 200 gram Sunfill family pack and scratch the accompanying
card to win attractive Videocon products like television sets, refrigerators,
air conditioners, washing machines and other consumer electronic
goods.
There are 10 bumper prizes and 125 individual prizes on offer as
part of this promotion. Each of the 10-bumper prizes includes a
microwave oven with built-in-FM radio, a color TV, a refrigerator,
an air conditioner, a washing machine, a DVD player, a home theatre
system, a water purifier and a vacuum cleaner. The individual prizes
comprise either a washing machine, or a color TV, or a refrigerator.
In addition to these prizes, a free glass is also being offered
with every Sunfill family pack, the release adds.
|