MUMBAI: Triton Communications has announced the appointment of Jayesh Ravindranath as executive director, Triton Communications, Mumbai. He will assume office from 2 June. Prior to joining Triton, Ravindranath was senior VP at Lowe (Lintas).

Triton Communications director Ali Merchant said: “Jayesh brings a wealth of experience to his new assignment. His impressive background in brand management and strategic planning provide strength as we address the opportunities and challenges that await our business in the coming year.”

Ravindranath has worked with agencies such as Grey Worldwide (Singapore), J Walter Thompson (Middle East), Saatchi & Saatchi and Leo Burnett. He has over 20 years of brand building and marketing communications experience having worked on brands such as Unilever’s Clinic Plus, Omo, Lux and Organics, P&G’s Vicks, Whisper and Pantene, SmithKline Beecham’s Horlicks, Wrigleys, DeBeers, Citibank, Audi, Philips Domestic Appliances.

Ravindranath will fill in the shoes of Marzin R Shroff who spent seven years with the Triton Group. Shroff now moves on to join one of Triton’s clients Suashish Diamonds.

Formed 12 years ago, Triton Communications has grown into a Rs 2.5 billion group, by offering integrated marketing services to many clients in the industry like Eureka Forbes, Samsung India, Honda, Marico, Adani Wilmar, Triumph Distillers & Vintners, Bajaj Tempo (tractors), Dupont India, Outlook Magazine, Overnite Express, Uppal’s Orchid, Sanghi Cements and Zydus Cadila.