HYDERABAD: The educational campaign undertaken Proctor & Gamble (P&G) as part of its social responsibility programme has made progress. A lady from Hyderabad's Red Hill area, Hyderabad, Shashikala is the first national winner of Shiksha – the P&G-MAA TV joint educational initiative. She was presented with Rs 200,000 worth graduation fees towards her son Rahul’s graduation.

Readers will recall that on 22 April, Sony Entertainment Television (SET) in association with P&G launched Shiksha which offers parents a chance to finance the higher education for their children who have passed the age of 18.

Besides SET, the promotion is also running on Asianet's Snehadooram from 7-7:30 pm, Jaya TV's Sahana from 9:30-10 pm and on MAA TV's Todi Kodallu from 9-9:30 pm.. The promotion will run till 12 June. This is to cover the non Hindi speaking market

On purchase of any P&G product; Vicks, Whisper, Ariel, Tide, Head & Shoulders or Pantene, a mother can win either Rs 200,000 towards graduate education fee of one child (23 such prizes); or Rs 5,000 towards next year's tuition fee for one child (96 such prizes) and a number of other consolation prizes, all courtesy P&G.

Everyday, Rs 225,000 worth of prizes are being announced. The total amount totalling over Rs 5 million is dedicated by P&G towards the Shiksha prizes. All Shiksha prizes can be gifted and are transferable, in case the winner is not a parent or if the child is above 21 years.

Shashikala’s son, S. Rahul has just completed his 10th Standard exams and is awaiting the results. Rahul’s favorite subject is Physics and he dreams of becoming a scientist like Abdul Kalam.

Shashikala said:“I feel great! Good education is of utmost concern to us mothers, as it secures the child’s future and moulds him into a good citizen. All I did was buy a pack of Ariel and it had the lucky number on the pack, which helped Rahul win his graduation fees. My heart is full of praise for P&G, as it has paved way for Rahul to achieve his dream and be the best that he can. With this additional financial support, I hope Rahul can also study up to post-graduate level and hopefully do his MS in the USA.”