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| indiantelevision.com's Media, Advertising &
Marketing Watch |
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| Pepsi to unveil summer campaign
tonight |
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The Indiantelevision.com
Team
(8 May 2003 1:00 pm) |
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MUMBAI: Pepsi's summer campaign, boasting
a casting coup of actors will launch on television from tonight.
 Conceptualised
by Pepsi's ad agency JWT, the TV spot has been directed by 28-year
old Shaad Ali, who directed Saathiya. The ad, shot over four days
in Mumbai, is set to be aired on all mainline TV channels in 50-sec
spots, and subsequently in 30-sec spots.
According to a MindShare commissioned study done by Indian Marketing
Research Bureau (IMRB), brand Pepsi had 47 per cent top-of-mind recall
during the World Cup, which is way ahead of competition products in
the same category, claims Pepsi.
 The
ads brings together Kareena Kapoor, Preity Zinta, Fardeen Khan and
Saif Ali Khan for its new summer campaign. The stars have been carefully
chosen for this ad. Fardeen Saif, Kareena and Preity have been cast
in a way that makes them real and approachable.the guys and gals next
door, says Pepsi.
Set against the backdrop of summer, the new ad campaign epitomizes
the uniquely irreverent Pepsi attitude. The action takes place in
an apartment complex where the guys are shacking up together and two
girls move in next door. And when their paths cross, the fun begins
because the guys will do anything for their Pepsi, even if it means
being quite "besharam" to outwit the cool babes, says an official
release. |
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