MUMBAI: Online lottery Playwin has now turned its attention to the burgeoning mobile phone market in the country.

Escotel Mobile Communications, which provides services in Kerala, Uttar Pradesh, Uttaranchal and Haryana, has announced a facility that enables buying lottery tickets of Sikkim Super Lotto on SMS. Escotel is the first operator in Kerala to offer this facility, the technical support for which has been provided by Xius, says an official release.

Customers have to SMS “LT” followed by six numbers of his choice ranging between 1 to 49 and then SMS it to 7575. The customer will then get a message requesting confirmation of his participation. In the event the customer acknowledges his participation; he gets a confirmation receipt along with his 16-digit ticket number. For further queries the customer can SMS “Help” to 7575.

Escotel-Kerala COO V G Somasekhar says, “The mobile has already become an indispensable part of a subscriber’s life as a preferred communication medium. It is now fast extending its utility beyond just communications adding much more convenience in our day to day life. Our tie-up with Playwin exemplifies the increased convenience to the customer who can now buy a lottery ticket by pressing just a few buttons on his mobile. By becoming the first operator in Kerala to introduce this service, Escotel also underlines it’s commitment to harness cutting edge technology to provide useful and relevant services to its customers ahead of anyone else.”