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The agency received a total of 42 Lions including 14 Gold, 13 Silver,
13 Bronze, one media Lion and one special award for "Agency of the
Year."
Almap BBDO in Brazil was the most awarded individual agency within
the BBDO Network, capturing 10 Lions. This earned it recognition
as one of the festival's "Agency's of the Year." BBDO Worldwide
dominated the Print/Poster, Direct and Online Media competitions.
BBDO received 18 Lions for its print and poster work, 12 Lions for
Direct marketing, and five Cyber Lions for various online media
campaigns.
This marks BBDO Worldwide's most impressive performance at Cannes
in the past three years. Last year, BBDO Worldwide finished in second
place with a total of 25 Lions. In 2001, the agency tied for first
with 23 awards. BBDO Worldwide chairman and CEO Allen Rosenshine
has been quoted in an official release saying, "Our global commitment
to our mantra of 'The Work, The Work, The Work' as our reason for
being has again been validated by the creative community as not
just an agency slogan, but also a year-after-year deliverable. Even
more importantly, we have been able to demonstrate our creative
excellence across all media and on behalf of a wide variety of clients.
The Lions we have taken home are a tribute to the many BBDO agencies
involved who are continuing to create an unparalleled body of work
the world over."
In all, 13 different BBDO network agencies were awarded Lions.
These included: Almap BBDO (11), AMV BBDO in London (4), AtmosphereBBDO
in New York (1), BBDO Argentina (2), BBDO Bangkok (1), BBDO InterOne,
Germany (1), Berry Bush BBDO in South Africa (1), Clemenger BBDO,
New Zealand (2).
BBDO Worldwide is the third leading global agency network with
302 offices in 77 countries. Last year Ad Age and Ad Age Global
named BBDO Worldwide "Global Agency of the Year" for the second
year in a row.
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