MUMBAI: Madison Media has completed the process of a minor restructuring even as mid-level executives head for plum posts in rival media agencies.

Three mid-level executives - Patrick Gomes, Salil Sawant and L Karthik - have left Madison Media's Mumbai office. However, Madison has appointed Savithri Swaminathan to head the Godrej AoR and Rajiv Gopinath to look after the Asian Paints AOR.

An MBA from IIM Bangalore, Swaminathan, who used to head ICICI Bank AoR, will be joining Madison as media director. She has worked with media independents Starcom and MindShare; and has also spent time in research during her stint at ORG Marg.

Rajiv Gopinath moves to Madison as media director after a six-year stint with MindShare Fulcrum. Gopinath is an MBA from IIM Lucknow.

Patrick Gomes, who had joined Madison Media as a media supervisor three years back, is joining Y&R's The Mediaedge (TME). Gomes has definitely moved up the corporate ladder as he will be designated as associate media director in TME. Gomes will be working on the Tata group AOR account that TME has bagged. Gomes started his career with Carat as an assistant research executive. During his stint in Madison, Gomes worked on the Godrej group and on the Red Bull account.

L Karthik, who was designated as the group head for the Godrej group account, will be heading to Bangalore. Karthik will be joining Lowe group's Initiative Media (IM) and will be heading the Bangalore branch. Karthik has been with Madison Media for the last three and a half years.

Salil Sawant will be joining IM Bangalore as media manager. Sawant belonged to Karthik's team.