MUMBAI: Urja Communications, an interactive marketing firm, has launched an enhanced version of it’s PUMA solution to assist clients and customers to generate increased revenues.

Urja Communications' unique PUMA - comprising promotion, product usage, customer migration, customer acquisition engine - is deployed by leading marketers in retailing, banking and technology. It's client list includes Citibank NA, IDBI Bank, Infosys, Zensar amongst others.

Urja's interactive strategist MVS Murthy says: "Urja runs measurable programmes for customer acquisition, product usage, retention and referral generation. Urja deploys non-intrusive, low cost, high frequency, one-one messaging to achieve the pre-defined marketing objectives."

Murthy claims that PUMA, a purely marketing led solution, offers the requisite numbers for the marketer and doesn't require investment in technology. He says: "It is a numbers-driven solution and the marketer will be able to directly co-relate sales and costs of communication. The extremely high levels of personalisation ensure distinct messages for every customer."

" For example: if there are 100,000 customers each one gets a message that is relevant ONLY to him / her. Over a million messages can be sent in just two minutes and the results can be measured in 24 hours," Murthy adds.

According to a presentation, the key components of the PUMA engine include:
* Any communication to the customer is based on previous response. This ensures a direct connect with the customer because the marketer knows exactly what the customer is looking for and whether the purchase has been made.
* All communication becomes relevant and non-intrusive.

The PUMA engine is a unique interactive marketing solution incorporating high end services and world class products with the following gains:
1. Monitor and analyse customer transaction and communication
responses and behavior;
2. Effectively manage customers:
a. Reduce churn
b. Reach-acquire lost customers
c. Retain & increase customer transactions
3. Increase product usage and cross sell.
4. Generate exponential customer referrals.
5. Centralised customer communication management.