MUMBAI: Mudra's Optimum Media Solutions media director Kunal Jamuar will be joining Lowe's media independent Initiative Media as media director - business development.

Jamuar had worked in Optimum Media Solutions for two years. He had been actively involved in accounts such as Air India, Hindustan Petroleum Corporation's Cruise brand and C-DAC amongst others.

Prior to his stint in Mudra, Jamuar worked in Rediffusion DY&R. In those days, he used to handle accounts like TELCO and Colgate amongst others.