NEW DELHI: Leading e-marketing solutions company Virtual Marketing India has launched a website Fortuneraja.com for the Fortune Lotto lottery, promoted by Computer Aided Information and Research Services (CAIRS).

Virtual Marketing created the site using flash animation. In line with its name, Fortuneraja.com, the website tries to create a feel of royalty. The site shows a male protagonist buying a `Fortune Lotto' and how he eventually wears the crown. The story, which is depicted using animation, has a palace appearing on the screen.

Virtual Marketing's creative director Carlton D'Silva said, "Fortune Lottery has launched two games (Fortune Lotto and Fortune 3x3) in the South and in West Bengal. The mandate was to create an online presence for Fortune Lottery in the form of Fortuneraja.com. The website would be used by the company to instantly upload winning numbers as and when they are announced. The website would also be used to convert users that don't usually buy lottery tickets by providing them with lottery stories from around the globe and gaining their trust about the legitimacy of the business by offering complete transparency on the website."

"The route that Fortune Lottery was using via their traditional media was 'Aaja Banja Raja' (Come, become a king). It seemed apt to carry forward the route on the Internet, and let the medium give the user an experience of the same," D'Silva said.

Virtual Marketing, formed in 1999, came into prominence with the emergence of hungama.com. "Hungama.com has been in the business of e-promotions for over four years now and we have worked with over 250 brands both nationally and internationally. Having worked so closely with these brands we acknowledge the individual brand values of the same and treat each of them in a different manner, keeping the single most important task in hand - the user should interact with the brand and have a fulfilling experience," he said.

Besides winning two 'Gold Abbies' for its work on the movie Mujshe Dosti Karoge and the `Axe effect' deodhorant ad, Virtual Marketing has also won accolades in the international arena, winning three awards at the Promotional and Marketing Awards (PMAA) last year.