MUMBAI: Media independent WPP Media divisions have bagged several new accounts. Industry experts say that the agency has crossed the Rs 24 billion mark out of the total ad pie of Rs 55 billion. The nearest competitor would be fractionally more than one-third of the above mentioned figure of Rs 24 billion.

Maximize has bagged Nikon and AON International in Mumbai and Aaj Tak AOR in Delhi. Broadmind has bagged Swanston Multiplex and Standard Chartered Bank Marathon in Mumbai.

The Mumbai office of MindShare has grabbed Star Cruises and the Forbes group owned DhanDhanaDhan Infotainment. The Delhi office is working with GSK Pharma and Healthcare. The Bangalore office got Levi Strauss India.

MindShare won a fiercely contested pitch against MediaCom and Triton who pitched for the account that could be in the range of Rs 900 million media account if DhanDhanaDhan spends as much as Playwin. The DhanDhanDhan lotteries are going to be launched from two states - Arunachal Pradesh and Meghalaya.

Earlier, MindShare through the JWT network had pitched for Manipal group's lottery venture.