MUMBAI: Percept Advertising has stepped up efforts to get new accounts and all it's divisions have added several new ones in the last few months.

The new business gained by Percept Advertising includes - Parle Agro (almost Rs 150 million worth of business relating to the brands - Frooti including the recently launched Mango Frooti, Appy, Bailley and N'Joi), Mastek, Jubilant Organosys Jivan Jor line (previously known as Vamicol) and all brands from Balrampur Sugar. Percept has also been empanelled with The Reserve Bank of India and National Thermal Power Corporation.

"A pretty good haul," says Percept CEO Rajesh Pant while attributing the new business to the agency's new strategic and creative focus.

The public relations arm Percept Profile has bagged new independent accounts such as Raheja group's Inorbit Mall and Mindspace. The PR wing is also handling public relations for in-house feature film production house Percept Pictures' new release CU@9.

The event management division Percept D'Mark, headed by Sanjay Lal, has become a revenue-spinner for Percept Advertising. Recently, D'Mark bagged Dalmia group company GTC India's new cigarette brand Platinum and did a 360-degree marketing spin around the launch of Platinum Ignites.

In the first half of the year, D'Mark also conceptualised the 14-captain's cricket first campaign for LG Electronics; a 11-city event for Smirnoff; a promo for Himalaya Drugs involving Zaheer Khan and Yuvraj Singh; the Hero Honda Indian Sports event in Delhi; the Airtel three-million cup event; and AR Rahman's show in Mumbai in association with NGO Mukti. Soon on the anvil is Saurav Ganguly's restaurant that is opening in Mumbai.

The agency has taken on new people at the middle and senior level to service the above mentioned business.