NEW YORK: Frito-Lay company executive Cammie Dunaway has taken charge as the chief marketing officer of Yahoo!. today named Frito-Lay Co. She will report to COO Dan Rosensweig.

Dunaway will be responsible for managing Yahoo!'s global-branding and product-marketing efforts in the consumer, enterprise and partner lines of business. She'll also play a key role in marketing strategy for Yahoo!'s premium and subscription services.

Rosensweig was quoted as saying that Dunaway is a classically trained marketer who brings a consumer-centric approach that makes her ideal to lead our global brand operations.

An adage report says that the 40-year old Dunaway fills the slot after John Costello left Yahoo! in October 2002.

The report adds that Dunaway, designated as VP-general manager of kids and teen brands, spent 13 years at Frito managing a $3.5 billion portfolio that includes the Doritos, Cheetos, Lays and Ruffles brands.