NEW YORK: Nielsen//NetRatings which claims to be the global standard for Internet audience measurement and analysis has launched AdRelevance 4.0.

The product provides advertising and media buying and selling communities with powerful new tracking tools to help effectively measure and research online advertising campaigns. As the online ad market continues to rapidly evolve, Nielsen//NetRatings claims to be setting the pace by pioneering new measurement features such as cross-media spending analysis, keyword search measurement, additional rich media and ad format tracking, and precision probing for registered areas and sub-sites, to meet our clients' changing needs.

Nielsen//NetRatings AdRelevance 4.0 now boasts improvements designed to equip customers with essential tools to accurately measure and analyse online advertising information. New tracking features include:

AdAcross - It provides ad expenditure measurement across 16 different forms of media. This add-on service was developed in conjunction with Nielsen Monitor-Plus.

AdLink -- This supplies clients with real-time measurement of sponsored links by keyword across 23 top search engines, delivering the most comprehensive measurement of keyword sponsored listings in the industry.

Ad Format Measurement -- Provides measurement for Leaderboard (728x90) ads, expanding AdRelevance's coverage to include all 15 of IAB's voluntary guideline formats and the entire universal ad package set. Additionally, AdRelevance 4.0 now adds Klip-Ad and EyeWonder rich media technologies to the service's current rich media coverage that includes Unicast, Eyeblaster, Shoshkele, PointRoll, Bluestreak, Enliven and all generic Flash forms.

Registered Area and Sub-site Tracking -- AdRelevance's Cloudprober sampling methodology has been upgraded to more precisely probe ad impression and spending numbers found within registered areas, such as password-protected and premium service sections, as well providing more in-depth tracking of sub-sites.

Carat Interactive media services VP Pam Elefterio said, "Providing our clients with the most accurate and detailed research is paramount, and AdRelevance helps us achieve this goal For several years now we've relied on the service as the go-to source for critical research information on the interactive ad space."

NetRatings president and CEO William Pulver said, "Nielsen//NetRatings is dedicated to serving the changing needs of our clients, as we constantly push the envelope in creating innovative products. With ground-breaking features such as cross-media expenditure analysis and keyword search measurement, AdRelevance 4.0 continues to set the standard in online advertising intelligence. The service upgrade is just another example of our commitment in delivering the best advertising research solutions to the industry, providing customers with quality information they can trust."