Speaking to Indiantelevision.com on the venture, Toonz Animation India president and CEO Bill Dennis said, " Toonz has recently opened its own 3D department Digital Fantasy. They have landed a couple of substantial jobs and you are going to hear a lot about them in the near future. Also, our next series Adventures of Hanuman, is being done in 2D and 3D. It'll be a great look. I think 3D will become very, very big in India. Already it is growing by leaps and bounds."

As far as the distribution of Tenali Raman overseas is concerned Dennis pointed out that the series is being distributed for Toonz by Indigo Kids (United Kingdom). Since Toonz has just wrapped the final episode Indigo Kids has not yet had the entire series to market. However they are expecting two substantial contracts within the next couple of months, Dennis revealed.

Asked if Toonz gets a lot of outsourcing work to do from firms in the US, UK, Dennis said, "Toonz tries to balance its work content. We're currently doing a lot of work in building our library (Tenali, Hanuman, Brady's). However, we also take on jobs on a work for hire basis. In September, we begin production on an Australian project, which is strictly work for hire. Our studio in Mumbai concentrates on ad films and commercials. Naturally all of that work is work for hire."

Meanwhile, in a bid to augment its revenue stream Toonz is looking to come out with a string of merchandise based on its series Tenali Raman. Dennis said, " Toonz is working with two merchandise distributors on the Tenali Raman line. One is in London and the other in Singapore. We expect the line to include print in the form of comics, colouring books, activity books, clothing (tee shirts, hats, jeans) toys (plush and vinyl), video and DVD, CD's of the music track. Some of this merchandise has already been developed. We plan to make them available across India beginning in October/November."

Asked whether the company was satisfied with the response that Tenali Raman had received on Cartoon Network so far, Dennis said, " The response to Tenali Raman has been exceptional. Cartoon Network has done a great job in promoting Tenali. They're portraying him as one of their regular characters, alongside Popeye, Powerpuff Girls, Dexter etc. And, it seems to be working. We are getting letters and reports that Tenali is quickly becoming a favourite around the country.

"Tenali has been dubbed in Hindi, Malayalam, and the Tamil version is underway. In addition to Cartoon Network, it is now airing on Asianet. We plan to take Tenali to every state in every language." Dennis said.

In addition, Toonz is developing a 52-episode animation series Brady's Beasts. The series is expected to hit Indian airwaves sometime next year. Dennis had these remarks to make about the project. "Brady's Beasts is very different from Tenali or Hanuman. Brady's Beasts was not conceived at Toonz. We are a co-production partner in charge of the actual production of the series (52 episodes). Once it's finished, we'll own the series in Asia and India."

On the events side Dennis said that Toonz was the primary backer of Week with the Masters Animation Celebration. The event brings top industry professionals from around the world to Trivandrum to show their films and hold discussions with Indian Animators and filmmakers. "This year it happens in the first week of November and we are expecting a slate of ten 'masters' " Dennis said.

" We also sponsor the Children's Animation Workshop. This is a great event in which we encourage children from around the country to submit their story ideas and character designs for consideration in making a cartoon. Last year we had several thousand entries and selected seven to produce their films. The seven came to our studio and worked alongside our artists in finalising the script, choosing the style, colour designs, character designs and music.

" In some cases they actually were the narrators for their film. Toonz then has a tie up with Cartoon Network to broadcast the films. We also send the films to compete around the world to film festivals. For last year's films, we have already won six major awards from Europe and the United States."