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indiantelevision.com's Media, Advertising & Marketing Watch
 
Tissot launches TXL Moon Phase and Round Alarm line
 
The Indiantelevision.com Team

(24 July 2003 2:00 pm)
 
NEW DELHI: Swiss watchmaker Swatch group company Tissot has introduced TXL Moon Phase and Round Alarm in the Indian market.
 
 
This new watch-line from Tissot is being pitched as a resolutely modern gentleman’s watch and targets all those discerning consumers looking for something truly classic.

Swatch Group India country manager G Kannan was quoted in a medianet release as saying: “The TXL Moon Phase and Round Alarm are a perfect compromise for the man looking for a timepiece that plays therefore upon ancient beliefs and traditional complications - but in a modern way.”

Tissot claims to have continued to produce a collection of moon phase timepieces since the company’s creation in 1853, both for its pocket watch and later its wristwatch models.

The latest of these lines is the TXL Round Moon Phase; extending the TXL line by converting the elegant square case into an equally appealing rounded version. An additional unusual element in the watch is the round moon phase window, on which the day and month are indicated by two symmetrical windows either side of the central point, with the date itself appearing along the circumference of the dial, indicated by a small round moon.

Priced at Rs 11,300 and Rs 19,100, the TXL Moon Phase claims to be a truly elegant watch with its Arabic numbers; its masculine chic highlighted by the play of brushed and polished steel. It is has an oval casing and is available with a silver or black dial.

For those seeking classicism with a twist, the line also includes the new TXL Round Alarm, combining practicality with elegance. The new TXL Round line also offers a three-hand model with the added plus of an alarm function, an unusual feature in this type of timepiece. The two pushers for the alarm and crown are harmoniously placed at 2H00 and 3H00 respectively and the time and alarm settings both controlled by the crown. Priced at Rs 17,700, this model is available with a dial in silver or midnight blue.

 
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