The deal with Adidas means that they will supply sports equipment and the official match balls for the competition as well as providing high-quality products in support of UEFA’s many youth, women’s, futsal and amateur tournaments. Adidas will also provide support to UEFA’s football development via the technical and grassroots sectors.

Adidas has acquired a branded sportswear license to market high quality UEFA EURO 2004 licensed merchandise globally. UEFA CEO Gerhard Aigner said: "UEFA and Adidas go back a long way and I am delighted that we have renewed this partnership for the forthcoming UEFA European Football Championship to be held in Portugal. Their support in supplying official match balls, footwear, apparel and accessories will be invaluable. I am also pleased that they will continue their involvement right through the structure of the game and will support youth, women’s and grassroots football."

The official partners are Canon, Carlsberg, Coca-Cola, Hyundai, JVC, McDonald’s and MasterCard. NTT/Verio and Portugal Telecom are official IT Partners. Other supporters for UEFA EURO 2004 are BPI, CTT Correios, GALP Energia, Navigator, Vista Alegre with Eurovision acting as Broadcast Partner.