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Every day, starting 18 July 2003, Liberty will announce awards
in the category of "Best media photograph of the day"
and "Best article of the day". Mediamen can submit entries
to the Media Centre at the Jamshed Bhabha auditorium at Mumbai's
NCPA - the venue of LIFWL 2003.
A press release says that Liberty will be showcasing their international
range of lifestyle products for winter 2003 through an exclusive
fashion show titled "Liberty revolution" on 20 July 2003
at 9 pm. The release adds that the new range The Footstylers,
the exclusive new footwear range from Liberty, exemplifies innovation,
style and defines true fashion.
Liberty Shoes executive director Adarsh Gupta was quoted as saying:
"We are extremely happy to be involved with India's biggest
fashion event. We have been involved with LIFW during the last three
editions through our affiliations with various designers. Our successful
experience during this period has convinced us of the great business
potential for our lifestyle products and formalising this collaboration
as the associate sponsor as the largest and most high profile event
in this sector is a logical step forward."
The other sponsors for the event include co-sponsors - DHL, Seagram's
Blenders Pride and Hyundai Sonata V6; official broadcaster - Sony
Entertainment Television; official sponsor - Foster's; official
hotel and venue - Taj Mahal Hotel and NCPA; official suppliers -
Hutch/Orange, RED FM, Pepsi/Aquafina.
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