According to a press release, Iron symbolises masculinity and strength as it is targetted at the modern man who wants to make a statement. Iron is priced at Rs 500 for a 50 ml bottle and is available at the nearest Avon beauty advisor.

Avon's unique advances in perfume design are the artwork of some of the most talented perfumers in the industry, says the release. Avon claims that its other leading fragrances - Musk, Friktion and Individual Blue - For Him are some of the best-selling fragrances in the world!

The company currently markets to women in 143 countries through 3.9 million independent sales representatives. Avon was launched in India in September 1996, and currently has 40 branches, spread across the country.