A press release says that this microsite is designed to create awareness amongst Indian women about the benefits of "selling life insurance" through a flexi-time career. Women could sell BSLI plans at their own convenience. This, says the release, will give them an opportunity to have their own independent income, supplement family income and create economic independence.

To promote www.bsliflexitimecareers.com, BSLI and sitagita will jointly organise workshops on flexi time careers in various cities in India. The first workshop will be held today, during which several successful BSLI women advisors will share their experiences on selling life insurance policies with the group. Kiran Ramnani, trainer in personality development from Chennai and an expert on the panel of TASS - India's premier online Academy of Soft Skills - will address invited guests on 'How to enhance your personal skills for flexi time careers'.

Commenting on the alliance, BSLI CEO Nani Javeri said: "We pride ourselves on being an equal opportunity employer and endeavoring to empower women. This tie-up is a prime example of our desire to help women take charge of their own lives. At BSLI, some of our top performers are women."

Sitagita is the official women's channel on sify.com and claims to have a registered user database of 102,376.