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O&M Delhi office's campaign for Human Organ Procurement and
Education Trust (HOPE) has been selected by US-based Communication
Arts jury to appear in its design annual in November issue this
year.
A communiqué from Communication Arts received by O&M
Delhi office confirmed the development on Wednesday. The HOPE campaign
was also nominated for the One Show in `poster and outdoor' category
earlier this year.
The campaign blends the message of organ donation with communal
harmony. "Donated organs don't see race, religion, age or sex,"
is the message from the campaign. The development brings more cheer
to the O&M Delhi office as the 'blank magazine' mailer for business
magazine Businessworld was awarded a `Gold Lion' earlier
this year.
Confirming the development, O&M creative director V. Sunil,
said, "It feels great. After getting nominated for One Show,
the HOPE campaign has been selected by Communication Arts, in which
there is no nomination or shortlist. If a campaign is selected,
it equivalent to receiving an award.It's much more prestigious as
it's a very small book (in terms of campaigns selected)."
"We (the entire team) have been doing some great work here.
It (recognition) definitely keeps the spirit of the entire team
high," added an ecstatic Sunil.
Founded in 1959, Communication Arts is the leading trade journal
for visual communications and it is owned by Coyne & Blanchard,
Inc. Besides, design annual, the other categories include illustration
annual, photography annual and interactive design annual.
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