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That Starcom is on an aggressive head-hunting drive is borne out
by the fact that some more executive appointments are expected to
be announced soon.
Talking about the new appointments, Ravi Kiran, managing director,
Starcom Worldwide, India-West & South, said the fact that people
wanted to return to the company was indicative of the heightened
value proposition Starcom offered in today's competitive market.
Mallikarjundas will head one of Starcom's seven key business units
in India and will look after the media portfolio of clients such
as Heinz, Sony Columbia Tristar AOR, SPE Films of India AOR and
Parle Bisleri. Currently heading the media function at Asian Paints,
he has also handled diverse functions that include market research,
marketing PR and corporate initiatives. Mallikarjundas is expected
to join Starcom next Monday (4 August).
"Malli has been very active in many industry research and technical
bodies and he will certainly help us consolidate and grow our strategic
planning and research capabilities, working closely with Puneet
Arora, our director, research."
"As part of our brain trust and head of one of our key business
units, Malli will play an important role in our new business efforts
and will be an active contributor to Starcom's future in India."
In his capacity as media director, Mallikarjundas will also oversee
at least one agency function, the details of which are expected
to be decided shortly.
Rangnekar, meanwhile, will look after the media portfolio of accounts
such as the Balsara AOR, the Principal Group, Raymond Apparels and
Hitachi Home and Life Solutions amongst others. Rangnekar will report
directly to Kiran.
Rangnekar left Starcom in June 2000, to take a break from media
and joined his brother in his family business.
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