| An official release informs that 36 consumers from
cities including Mumbai, Bangalore, Kanyakumari, Cochin and Pune have
already won holidays to destinations of their choice. The offer entitles
the first-prize winners to take their families to a vacation in an
international destination of their choice. The second prize winners
get a chance to travel anywhere in India. In addition to this, every
consumer gets a guaranteed prize with every purchase of Bru. The offer
is on for the next one month.
In order to participate, consumers need to buy a pack from any
outlet and look inside the specially marked Just Go offer
packs of Bru. Lucky consumers will find a coupon inside the pack
and win a travel voucher from Cox & Kings for Rs 100,000 or
Rs 25,000. With these vouchers, one can travel to a destination
of one's choice. This offer is valid on both Bru 50 gm as well as
200 gm packs.
The offer is supported by extensive television and print advertisements.
In addition, there are several on-ground events with spot redemption
in key towns. Consumers need to look for the Bru banner outside
select outlets in their towns. With each purchase of Bru 50 / 200
gm pack, consumers get a scratch card, which can win them a range
of prizes including tickets to amusement parks, movies, caps, t-shirts
or tons of other prizes.
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