MUMBAI: B4U is pulling all strings possible to mark its presence amongst leading music channels. Close on the heels of the recent tie-up with Cafe Coffee Day in December2002, it has now announced the Now or Never contest in collaboration with Saregama HMV.

The contest requires the participants to log on to b4utv.com and answer a question on Backstreet Boys singer, Nick Carter. The lucky winner could win two tickets to Singapore to Nick Carter concert. The concert closes on 24 January 2003.

In a bid too woo the urban youth B4U Music has been promoting various genres of international music through promos, contests and live performances. It has also tied up with various on air and ground musical events.

B4U Music targets youth through Cafe Coffee Day tie-up