MUMBAI: It looks as if the spiritual bug is hitting the advertising industry.

A special Art of Living course is being organised for ad industry professionals in Mumbai between 10-15 March 2003. The venue is The Studio at Comart Lithographers, opposite the famous Siddhi Vinayak temple in Mumbai's Prabhadevi area. The course will be held between 7 pm and 9:30 pm in order to ensure attendance and encourage more ad industry constituents to attend the basic course.

"Considering the pressure under which ad industry professionals work, this could be an apt idea," says an Art of Living teacher.

The charges are Rs 1500 for the six-day session. The basic course will teach ad professionals simple yet powerful breathing techniques that eliminate stress and enhance the quality of life, says a press release. The key feature of this course is that it is conducted over six consecutive days for three-hours every day. It teaches Sudarshan Kriya - the breathing technique developed by Art of Living's Sri Sri Ravishankar.

Himanshu Kapadia from Concept Advertising and PR has taken the lead in this initiative. Interested professionals can also contact Ami (9820135195) or Amish (9820156140).

Well, looks as if ad professionals have one more option to beat the stress.