MUMBAI: Starcom India today announced that it has completed the restructuring of its India operations. In a move to strengthen future growth in the Northern Region, MediaVest Group today has appointed Anita Nayyar as Executive Director, Starcom North, based in Delhi.

According to an official release, the media dependent had decided to restructure into Starcom North and Starcom West/South, in order to gain greater focus on the unique business opportunities in each market. The company had earlier identified North and Delhi as an upcoming key market for the agency.

The newly appointed executive director's last assignment was as vice president, media in Mudra Communications, for its Delhi office. She started her career in Media Planning and Buying in 1983 and for the last 20 years has worked for many agencies including Ogilvy & Mather, Initiative Media and Grey/Mediacom.

Nayyar's career graph includes an impressive list of brands and categories that inlcudes Samsung Electronics, LG electronics,Maruti, Daewoo, Mitsubishi, Opel, Yamaha, Enfield, Shell, Motorola, Nokia, Samsung, Siemens, BSNL, MTNL, Dabur, Revlon, Nivea, Xerox, Samsung, Domino's, Mcdonald's, Nestle, SBI, American Express,Indian Airlines,Oberoi's, Titan and Apollo.

Some of Nayyar's biggest achievements include striking the first deal on Star News Channel for Maruti and Initiative Media's World Cup deal in 1999.

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