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Sachinam Travels are the official travel agent (OTA) in India,
for promotion of the ICC Cricket World Cup 2003. Sachinam was appointed
by Edusport Gullinget Travel (Pty), the sole international tour
operator which has in turn been appointed by The United Cricket
Board of South Africa (UCBSA).
Sales for the last ICC Cricket World Cup 1999 which was held in
England were also handled by the agency wherein it had sold more
than 1000 packages. Sachinam obtained the rights by giving a minimum
guarantee of 500 packages.
The following are the details of the packages.
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Matches
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Duration
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Dates
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Price in US $
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A
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India vs Australia
South Africa vs New
Zealand
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4 nights
5 days
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14-18 Feb
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1480
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B
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India vs England
India vs Pakistan
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8 nights
9 days
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24 Feb to 4 Mar
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1890
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C
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Two semi finals and
finals
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8 nights
9 days
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17-25 March
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2310
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Sachinam's Dand adds: "We launched a multimedia campaign for
the entire exercise with emphasis on direct marketing, promotions
and advertisement campaigns in print and on radio. We even tied
up with Radio Mirchi for contests. Although we started our efforts
in March 2002, the sales peaked in January end-February 2003."
Sachinam has four IATA offices in Mumbai, Surat, Vadodara and Ahmedabad.
It also has a total staff strength of 50 employees in Mumbai and
80 employees on an all India basis.
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