There will be two matches, one from 11 am - 1 pm and another from 4 - 6 pm. To boost the initiative through interactivity, the channel has organised an on-air contest Whose Side Are You On? Viewers can vote for their team through mail or by logging on to www.CartoonNetworkIndia.com and win special Toon Cricket 2003 merchandise including caps, T-shirts, miniature bat and balls. Also, keeping in mind the fact that South Africa has suddenly become an attractive tourist destination with the World Cup, the channel has also announced that one winner gets an all expense paid trip for two to Safari land. The contest ends on 14 February.

Entry to the channel's biggest marketing initiative for the year is by passes only, which can be collected in a number of ways. Kids can participate in the on-air contest, by logging on to www.CartoonNetworkIndia.com and answering online questions, winning on-the-spot competitions being held during the pre-promotion activities or from select McDonald’s outlets in Mumbai.

From 18-22 February, the Toon Mobile, a 17-feet open float designed to depict real-life net sessions for the match, will tour Mumbai to distribute event passes. In addition to visiting high traffic venues, the Toon Cricket Mobile will also visit select schools in the city. As was the case last year, some of the toon cricketers will be seen conducting net practice on board the Toon Mobile.

In a battle between Good and Evil, the infamous Mojo Jojo, captain of the Rule The World team has challenged Fred Flintstone to a battle for the ultimate prize – the control of Cartoon Network. Mojo Jojo has selected Dexter, Tom, Popeye and Johnny Bravo to help him on his mission. Fred Flintstone will lead the Save The World team comprising Scooby-Doo, Dino, Dee Dee and Jerry.

Toonheads can also log on to CartoonNetworkIndia.com and watch video clips of last year’s match.