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Saatchi & Saatchi also won Adweek's Global Agency of the Year
award, in an adverse environment that the magazine admitted was
"hell" for most industry operators. "In the fifth
year of the Kevin Roberts era, the Saatchi CEO's organic-growth-first
strategy proved a formidable hedge against recession," said
the magazine's editor Jack Feuer.
Saatchi & Saatchi grew worldwide billings by $US 1.3 billion
last year, representing overall growth of around 20 per cent. The
agency's performance was boosted by major new assignments from long-term
clients Procter & Gamble and General Mills.
The triple triumph crowns Saatchi & Saatchi's creative supremacy
at the 2002 Cannes International Advertising Festival - the advertising
Oscars - where its awards included Global Network of the year and
Agency of the year for its London agency. Saatchi & Saatchi
"found itself in a creative groove that most other shops could
only envy," said Adweek's Feuer.
Roberts said that the "rewarding" results showed consistent
delivery of the company's key challenges - to be in the top three
of the Global New Business Table and in the top three at Cannes
every year.
"The key to moving Saatchi & Saatchi to peak performance
has been a focus on doing outstanding creative work for our clients.
Key initiatives like Lovemarks (evolved brands which forge emotional
connections with consumers) are already bearing fruit, and will
continue to develop in the year ahead," Robert added.
Saatchi & Saatchi is one of the world's leading creative organisations.
There are over 7,000 Saatchi & Saatchi people in 138 offices
in 82 countries. Annual billings are more than US$ 7 billion. And
it currently works for 60 of the world's top 100 advertisers.
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