| The silver jubilee edition was inaugurated by a traditional
lighting of the lamp by the MAXI secretaries and Dr Sarin. Sarin took
a trip down memory lane, recalling how the MF had evolved over the
years, the Herculean challenges that came in its path and how the
odds were overcome. He said, "The Fair would have died a natural
death after its first edition, had it not been for the determination
of the 1979 to 1981 batch." The then secretary of MAXI, Ajay
Uppal, was also present.
Uppal, who is now a senior executive with Birla Tyres, gave an
inspirational talk that was garnished with a liberal dose of humour.
He shared his experiences in the industry over the years that shed
light on the challenges that await the managers-to-be in the years
ahead.
The 1983 MAXI secretary P N Subramanium who is now a successful
entrepreneur and head of Third Eye was also present. The 1993 MAXI
secretary C V L Srinivas, who will don the mantle of managing director
of Maximize India come 2 January, recalled how the MF had evolved
in the ten years since Subramanium's time. That was when satellite
TV had entered India and the Fair, keeping up with the latest trends,
had done a psychographic study of Star TV's viewership, receiving
rich accolades.
XLRI dean (academics), Dr E M Rao, a renowned author and professor
of personnel management and industrial relations, shared his views,
quoting instances from his long innings in the corporate world prior
to joining XLRI.
The MF saw more than 4000 residents of Jamshedpur descending on
the campus to be part of the celebration and participating with
enthusiasm all day long. The industry majors that participated in
the MF this year were Colgate Palmolive, Franklin Templeton Investments,
ITC, Nestle, Titan and UTI Bank.
Also read:
XLRI's Marketing
Fair on 27,28 promises action in silver jubilee year
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