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The official notice of tender appeared a few days ago in the European
Union (EU) Journal. It is the first time that Paris has sought international
assistance on this scale. In the past it has worked exclusively
with French agencies for its previous bids to host the 1992 and
the 2008 Olympics.
Paris 2012 CEO Philippe Baudillon says," This is an important and
progressive step for Paris 2012. We want to internationalise our
bid. Therefore we are looking for the world’s best Public Relations
partners to help us listen to and converse with our audiences across
the globe. However everything that we plan to do will adhere to
the IOC bidding rules on when and how we can use international PR."
"It is also a pre-emptive move so that we can be better prepared
for the subsequent phases of the Bid process if Paris makes the
IOC shortlist in May 2004," he says. Under the EU tender law,
Paris 2012 can appoint their international PR agencies as early
as March 2004. It is expected that the selected agencies will work
very closely with Publicis. The French-owned international agency
has been appointed by Paris 2012 to handle communications for the
domestic market.
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